There are many advantages that come with commissioning metal signs for your business. Most custom metal signs are lovely just the way they are. With their bold lettering, perfectly crafted edges, brilliant coloring and rich finishes, they proudly represent your business in true style. But some business owners falter in the signage department because they are not exactly sure how to use light with their signs. When done right, illuminated metal signs offer many benefits.
Let’s take a closer look at what metal fabricators in Phoenix, AZ have to say about the value of investing in illumination for your business’s custom-made metal signs.
Increases your visibility
You may have rented billboard space, placed ads in the paper and set out a sandwich board sign on a main street as ways to direct customers to your business. But how do you let people know which building space is yours? What makes your on-site signage stand out from the competition? Having on-site signage will help your advertising efforts, but only if you use quality-made signs and display them properly. Keep in mind that although high quality, good-looking business signs may seem like pricy investments, they will pay off in the long term.
To increase visibility, be sure to illuminate your metal signs, especially at night. People won’t miss your signs in poorly lit conditions when it’s bolstered by LEDs or other lighting.
Allows for simple change
Lighting can give your signs a dramatic change, and it’s pretty easy to do. Think about that fact that you want your business signs to be simple in typography and design so your name can be easily read by passersby. Lighting can enhance a simple business sign design without making it look crazy or difficult for people to remember. For example, you can use LED lights to add intense pops of color, or use halo lighting to create a glowing effect.
Creates memorable optical illusions
The great thing about LED lights is that you can play around with them to create some interesting lighting tricks. Creating optical illusions is as simple as angling the lights in certain ways to cast shadows in all the right places on the sign. This simple manipulation can make a dramatic impact. Contact a lighting expert to ensure you set the light just right.
Adds curb appeal and aesthetics
Your metal signs do more than advertise your business. During the day, your beautiful metal signs, without lighting, add curb appeal to your brick and mortar. At night, when your signs are all lit up, they are aesthetically pleasing, making your storefront pop and be attractive to customers.
Types of lighting for metal signs
Fluorescent, neon and LED are the three types of lighting options available for metal signs. However, experts recommend LED for several reasons. They last a long time, shine bright, use less energy than other lighting options and don’t contain harmful gases.
Are you interested in learning more about custom-made metal signs for your business? Call Metal Pro Inc. to speak with one of our skilled metal fabricators in Phoenix, AZ today!